are starting to speak the language of corporate responsibility
and sustainable development, and are sponsoring good
causes such as schools materials.
How are we
to know if this is a real change at the heart of capitalism
and genuine philanthropy or merely window dressing?
through the spin contains 14 participatory-style
lesson plans, case studies and a host of background
material, will help students deconstruct public relations
messages - from companies and their critics.
for UK A level, KS4+ school courses and adult/further
the spin is written and produced by Baby Milk Action
and Reading International Solidarity Centre. Baby Milk
Action has worked for 20 years to encourage some of
the world's largest companies to behave responsibly.
school should have this pack! Students will love to
discuss the issues it raises. This is what education
should be about."
Michael Reiss, Head of Science and Technology,
University of London, Institute of Education,
Ethics Advisor on the UK Government Committee on Novel
Foods & Processes
through the Spin is a groundbreaking publication,
essential reading for teachers. It can't fail to make
a substantial impression in your classroom."
Cartridge, Campaigns Director, War on Want
through the Spin
is a powerful piece of corporate counter-spin, a crucial
and trustworthy tool for teachers to help their students
understand the barrage of public relations disguised
Klien, Author of No Logo
corporate takeover of schools is one of the most terrifying
aspects of the domination of public life by big business.
through the Spin
is an invaluable guide to the transformation of young
people in the UK into marketable commodities."
Monbiot, author of
Captive State: the corporate takeover of Britain
valuable resource for everyone working in health, education
and the voluntary sector. Its should be in every university,
college and school library. Service providers would
be well advised to read this pack before embarking on
are increasingly being targeted by companies keen to
market their brands and images. Educational resources
are distributed by companies and it isn't always easy
for youngsters, or indeed for teachers, to deal with
all this complex information. This pack is exactly what
teachers need as they work to encourage their pupils
to make up their own minds."