Seeing through the spin

Appendices

PR for beginners (file size 880 kb)

Introduction to the significance of corporate PR

Rules of the road (file size 84 kb)

Guidelines for crisis management by a leading PR consultancy

A long road (file size 613 kb)

History of the campaign to protect infant health

The trading game (file size 1 MB)

Background to the developments in world trade since 1945

WTO- Shrink or sink! (file size 156 kb)

Demands of worldwide NGOs to change the WTO

Trade rounds (file size 132 kb)

DFID's view of globalisation

School meal deals (file size 192 kb)

Article on cause-related marketing directed at schools

Beyond the labels (file size 132 kb)

Introduction to the significance of corporate PR

Co-op fairtrade (file size 388 kb)

Case study of the launch of the Co-op's own-brand products

Fair & ethical trade (file size 200 kb)

Fair trade, ethical sourcing and Codes of Conduct

Triple bottom line (file size 24 kb)

Trying to implement sustainable development at Shell

Buy in or sell out? (file size 64 kb)

Two articles which explore business-NGO partnerships

Greenwash guide (file size 232 kb)

Guidelines for recognising environmental spin

Bluewash (file size 100 kb)

The UN-Business Global Compact for sustainable development

Behind the scenes (file size 252 kb)

A look at three influential corporate lobbying organisations

Resources (file size 176 kb)

Useful addresses, website, publications and other resources