Issue
40: November 2007
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The UK newspaper, The Guardian (15 May), posed the question Is Nestlé still pushing formula milk on the developing world? It cited a report from Save the Children called A generation on: baby milk marketing still putting children’s lives at risk. |
The journalist, Joanna Moorhead, also travelled to Bangladesh to investigate for herself. She visited a hospital where infant admissions had once been virtually unknown, but now make up 70% of admissions. Dr. Iqbal Kabir is quoted as explaining:
“Because bottlefed babies get diarrhoea, since their formula is mixed with dirty water and since their bottles are not sterile. Do you know how many breastfed babies are admitted here with diarrhoea? The number is almost zero.”
So how are mothers persuaded to use formula? Another doctor, Dr. Khaliq Zaman explained part of the company strategy to Joanna:
“On Zaman’s desk, lots of small pads lie scattered: each contains sheets with information about formula milk, plus pictures of the relevant tin. The idea, he says, is that when a mother comes to him to ask for help with feeding, he will tear a page out of the pad and give it to her. The mother - who may be illiterate - will then take the piece of paper (which seems to all intents and purposes a flyer for the product concerned) to her local shop or pharmacy, and ask for that particular product either by pointing the picture out to the pharmacist or shopkeeper, or by simply searching the shelves for a tin identical to the one in the picture on their piece of paper.”
One of the formulas promoted was Nestlé’s Lactogen.
In the article and a subsequent follow-up letter to the paper, Nestlé claimed that the leaflets were “essentially a safety measure to ensure the right product is bought for the child - to make clear to women whether they need Lactogen 1 (for younger babies) or Lactogen 2 (for older ones)” and said they are permitted by the International Code of Marketing of Breastmilk Substitutes. This is a clear admission not only that follow-on milks are confused with infant formulas and likely to be fed to very young babies, but also that the labelling is inadequate. If a mother needs to see a picture because she cannot read the name of the product how can she be expected to read all the instructions and make up the products safely?
Nestlé’s justification of this promotion is a clear breach of the Code is a perfect illustration of its arrogance and deliberate misinterpretation of the Code. We encouraged people to write to Nestlé on our Campaign for Ethical Marketing action sheet, pointing out that Article 7.2 of the Code states:
"7.2 Information provided by manufacturers and distributors to health professionals regarding products within the scope of this Code should be restricted to scientific and factual matters, and such information should not imply or create a belief that bottle feeding is equivalent or superior to breastfeeding."
So scientific and factual information may be provided to health workers, but the Code is clear that this should not be passed to mothers. Article 6.2 states:
"6.2 No facility of a health care system should be used for the purpose of promoting infant formula or other products within the scope of this Code. This Code does not, however, preclude the dissemination of information to health professionals as provided in Article 7.2."
If that is not clear enough, this is Article 6.3:
"6.3 Facilities of health care systems should not be used for the display of products within the scope of this Code, for placards or posters concerning such products, or for the distribution of material provided by a manufacturer or distributor other than that specified in Article 4."
Nestlé has admitted its fliers are for mothers: a clear breach. Even if they were education materials permitted under the Code, Article 4 is abundantly clear:
"...Such equipment or materials may bear the donating company’s name or logo, but should not refer to a proprietary product that is within the scope of this Code, and should be distributed only through the health care system."
In other words, fliers for handing on to mothers cannot have information about Lactogen infant formula. This is a clear breach however you look at it. Nestlé claims can not be taken on trust.
Why not call on Nestlé to participate in our proposed independent, expert tribunal, or try to set up your own debate? Contact us for further information.
Nestlé whistleblower, Syed Aamir Raza (right), little suspected when he left Pakistan in 1999 to publicise his report Milking Profits about Nestlé’s aggressive marketing practices that he would never return. The report was based on a legal notice Aamir had sent to Nestlé calling for it to stop pushing formula. Aamir said he was visited by his boss and an executive after sending the notice and was threatened. |
His situation became more dangerous after Stern magazine ran an article on his experiences, having visited Pakistan prior to Aamir’s departure. The German-language article was somehow brought to the attention of doctors in Pakistan implicated in taking Nestlé bribes and Aamir’s family received threatening messages.
Shortly before Aamir was to present evidence to a public meeting at the House of Commons in the UK, shots were fired at his home in Pakistan. Rather than call for restraint, Nestlé instead claimed the shots never happened and accused Aamir of attempting to blackmail the company. See:
http://archive.babymilkaction.org/press/press29feb00.html
Lord Nazir Ahmed, who Aamir had asked for help, publicly sided with Nestlé. It later emerged that a fact-finding trip he made to Pakistan was organised and funded by the company and was followed by him being given a contract as a Nestlé consultant. See our press release and listen to a head-to-head interview with Lord Ahmed and Baby Milk Action's Mike Brady, at:
http://archive.babymilkaction.org/press/press20march02.html
While in Canada, Aamir took advice that it was too dangerous to return and sought asylum. Seven years later he has been reunited with his wife and two children after being given humanitarian leave to remain.
Aamir sends his thanks to everyone who has helped him during this time. Sadly both his parents passed away during this time.
See:
http://www.supportaamirraza.org
These Fairtrade-cotton, reusable shopping bags are a great way to promote the boycott while reducing waste. Available in our on-line Virtual Shop.
If you are a retailer and would like to place a bulk order for your shop, please do let us know.
The IFE Working Group formed by the Emergency Nutrition Network and involving our colleagues at the Geneva Infant Feeding Association has launched a guide for members of the public on how they can help when emergencies strike, such as earthquakes, floods and conflict.
The danger of sending formula, that will likely be labelled in the wrong language and distributed without adequate targeting or training, is a key message.
See:
www.ennonline.net/ife/generalpublic/default.aspx www.guardian.co.uk/comment/story/0,,2090780,00.html
12 full-colour A4 pictures from around the world.
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