read the latest newscodewatch: meet the code-breakersread the latest Boycott news, and join the Nestlé boycottjoin Baby Milk Actionvisit the Resource Centresearch our growing databaselinks to breastfeeding resourcescontact Baby Milk Action

Take action to stop these violations of the International Code of Marketing of Breast-milk Substitutes. The people responsible have names and addresses - call on them to market their products ethically.

Read company responses received so far

Click here to download the campaign sheet as a pdf file.

CEM June 2007


Wyeth offensive in the Philippines


Wyeth (producer of the SMA and Bonna brands) is one of the companies challenging regulations for the marketing of baby foods introduced by the Ministry of Health in the Philippines (known as the IRR - the Implementing Rules and Regulations). See the Campaign for Ethical Marketing action sheet November 2006.

In the Philippines 16,000 infants die every year due to inappropriate feeding, according to the World Health Organisation.

In response to letters from campaign supporters, Beverly Halchak, Senior Director Nutrition Policy, at Wyeth HQ wrote, in part (click here for the full letter):

"Wyeth, as a member of the Pharmaceutical and Health Care Association of the Philippines (PHAP) agrees with PHAP’s concern that the IRR will have serious consequences for the health of Filipino babies and young children.... The IRR will remove information that mothers need in order to make good food choices, and would apply at a time when her baby is most vulnerable to nutritional deficiencies, namely 6 to 24 months of age or beyond."

This is what the World Health Assembly recommends (WHA Resolution 55.25): "exclusive breastfeeding for the first six months of life, and with nutritionally adequate and safe complementary feeding through introduction of safe and adequate amounts of indigenous foodstuffs and local foods while breastfeeding continues up to the age of two years or beyond."

The type of information that Wyeth thinks mothers require includes these claims on its Bonna infant formula:

"Helps promote physical growth, increase resistance to infection, and enhance brain development."

These idealizing claims undermine the 'breast is best' message required by the Philippines Milk Code.

Click here for high resolution version for printing.

Wyeth formula 06

Independent reviews have also found claims such as added ingredients 'enhancing brain development' are not substantiated. When the UK authorities warned Wyeth that such claims on its SMA formula are 'non-compliant' with UK Law, the company removed them, a marked contrast to the attack on the regulations in the Philippines (click here for further information).

In breach of the prohibition on seeking direct contact with mothers, at the end of May 2007 Wyeth ran events targeting mothers with infants aged from 6 to 15 months.

Wyeth encouraged mothers to try Bonnakid milk on their children. Mothers were told if they gave an empty pack to a company rep. the following week they would win a prize.

Click on images for hi-res versions.

Wyeth promotion May 2007
Wyeth promotion May 2007
Wyeth promotion May 2007
Wyeth promotion May 2007
Wyeth promotion May 2007

UNICEF Philippines has released a film showing the aggressive marketing practices of the baby food companies in the Philippines and its impact. Click here to view it on line.

If you haven't signed our petition of solidarity with the Philippines, you can do so by clicking here.

Suggested letter to the man responsible: Robert Essner, Chairman of the Board of Directors and Chief Executive Officer, Wyeth, 5 Giralda Farms, Madison, NJ 07940, USA.

Visit the Wyeth UK contact page to send the text electronically. If the link dies, find the page on the main Wyeth UK site.

You can cut and paste the draft text below and adapt as you wish.

I am writing to ask Wyeth to stop opposing the Implementing Rules and Regulations for the marketing of baby foods introduced by the Ministry of Health in the Philippines.

The information you put on formula labels is idealizing and violates the World Health Assembly International Code of Marketing of Breastmilk Substitutes.

Your targeting of mothers of young children through, for example, Bonnakid promotions, violates Article 5.5 which prohibits seeking direct or indirect contact with mothers.

Wyeth should abide by these provisions independently of the law.

Please change your practices and policies immediately.


Nestlé defends targeting mothers with infant formula leaflets in Bangladesh


The Guardian newspaper conducted an investigation of Nestlé in Bangladesh for an article published on 15 May 2007.
Guardian G2 cover


The journalist, Joanna Moorhead, recounted what she had seen in a hospital:

"..on [the Doctor's] desk, lots of small pads lie scattered: each contains sheets with information about formula milk, plus pictures of the relevant tin. The idea, he says, is that when a mother comes to him to ask for help with feeding, he will tear a page out of the pad and give it to her. The mother - who may be illiterate - will then take the piece of paper (which seems to all intents and purposes a flyer for the product concerned) to her local shop or pharmacy, and ask for that particular product either by pointing the picture out to the pharmacist or shopkeeper, or by simply searching the shelves for a tin identical to the one in the picture on their piece of paper."

Save the Children was cited as saying these were an attempt to get around the prohibition on seeking direct contact with mothers.

In a published response (click here), the Nestlé (UK) Head of Corporate Social Responsibility stated:

"Save the Children alleges that Nestlé gives health professionals pictures of Lactogen to pass on to mothers in order to get around the code’s prohibition of direct contacts between mothers and companies. The article describes these leaflets as “to all intents and purposes flyers for the product concerned”. But giving information to health workers is permitted by the code."

Yet the Code is extremely clear. Article 7.2 of the Code states:

7.2 Information provided by manufacturers and distributors to health professionals regarding products within the scope of this Code should be restricted to scientific and factual matters, and such information should not imply or create a belief that bottle feeding is equivalent or superior to breastfeeding.

So scientific and factual information may be provided to health workers, but the Code is clear that this should not be passed to mothers. Article 6.2 states:

6.2 No facility of a health care system should be used for the purpose of promoting infant formula or other products within the scope of this Code. This Code does not, however, preclude the dissemination of information to health professionals as provided in Article 7.2.

If that is not clear enough, this is Article 6.3:

6.3 Facilities of health care systems should not be used for the display of products within the scope of this Code, for placards or posters concerning such products, or for the distribution of material provided by a manufacturer or distributor other than that specified in Article 4.

Nestlé has admitted its fliers are for mothers. A clear breach of both these articles.

Article 4 concerns educational materials prepared with the written permission of the appropriate government authority or within its guidelines. But even if we view Nestlé’s product fliers as education material Article 4 is abundantly clear:

...Such equipment or materials may bear the donating companys name or logo, but should not refer to a proprietary product that is within the scope of this Code, and should be distributed only through the health care system.

In other words, fliers for handing on to mothers cannot have information about Lactogen infant formula.

This is a clear breach however you look at it.

(For more detailed analysis still, see the Campaign Coordinator's blog)

Suggested letter to the man responsible: Peter Brabeck-Letmathé, Chairman and Chief Executive Officer, Nestlé S.A., Avenue Nestlé 55, 1800 Vevey, Switzerland. Fax: +41 21 924 4800.

Visit the Nestlé contact page to send the text electronically. If the link dies, find the page on the main Nestlé site.

You can cut and paste the draft text below and adapt as you wish.

Nestlé (UK) Head of Corporate Social Responsibility, Hilary Parsons, has claimed that fliers for Lactogen infant formula distributed to mothers in Bangladesh are permitted.

In a letter responding to an investigation by The Guardian newspaper, she claimed "Giving information to health workers is permitted by the code", referring to the International Code of Marketing of Breastmilk Substitutes.

However articles 4, 6.2, 6.3 and 7.2 make it clear that there should be no promotion of breastmilk substitutes to mothers within the health care systems and specifically that branded company materials cannot be distributed to health workers for passing on to mothers.

Please stop this blatant violation immediately, in Bangladesh and all other countries.



You can be a Code Monitor.

press index