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How to order and legal information

Document date: 27 May 2011 (Note: this document is subject to alteration. Please check before ordering. The last change was to note that our returns policy does not apply to ringtone downloads).

How to order
Displayed prices

Contacting Baby Milk Action
Registration and VAT Number
Returns Policy
Privacy Policy

UK Law Applies

More about Baby Milk Action

How to Order

Browse the items you are interested in purchasing to find out further details and to find the full cost including delivery to your country.

If you decide to purchase, add the item to your shopping basket.

Check that the items listed are as you expect. You may adjust the quantities of the items, remove items and continue shopping. Select the 'recalculate' button if you make changes.

When you have finished shopping, confirm that your location information is displayed correctly. Change this if necessary. Select the 'current shipping' location. This will be either 'Inside the UK' or 'Ourside the UK'.

When you are ready, go to the checkout. Full details of your order will be displayed.

You will be asked to enter your contact details when you go to the checkout. You can pay using Visa, Mastercard, Solo, Electron and Switch, in which case you will be diverted to our secure payment handling system. You may also opt to pay by cheque by printing off the order and mailing it to us.

Follow the payment instructions. You will receive an acknowledgement message and an email confirmation once your order has been processed successfully. If the order fails, either try again or contact Baby Milk Action.

Displayed prices

The price of each item is displayed. Prices are given for delivery inside the UK and outside the UK.

Prices include Postage and Packing (P&P) and all UK taxes. Note that the same P&P charge applies for customers in the European postal zone, zone 1 and zone 2.

Baby Milk Action has to charge Value Added Tax at 20% on certain items when selling to customers within the European Union (this does not include publications or children's clothing). This is included in the displayed price. No reduction in the displayed price is offered to customers outside the European Union.

Supplies to non-UK customers in the European Union will be VAT zero-rated if they supply their VAT Registration Number. Please contact Baby Milk Action for details.

Prices are displayed in pounds sterling and your credit or debit card will be charged in this currency.

A customs declaration form will be attached to international orders when required. Customers are responsible for any customs duty or taxes due on postal deliveries. Customs policies vary widely from country to country. You should contact your local customs office for further information.


We use standard second-class postage within the UK and airmail printed paper or small packet postage elsewhere in the world. Your goods should arrive within a few days.

We guarantee delivery within 28 days unless otherwise stated. We will contact you to confirm you wish to proceed if delivery will take longer than 28 days. Please contact us giving your order reference if your order is more urgent than this. If we have to arrange a special delivery, this may affect the cost. We will contact you before proceeding.

Note: Breastfeeding Manifesto tops will be dispatched separately to any Baby Milk Action items ordered. Baby Milk Action does not profit from the tops.


To check on the progress of your order contact Baby Milk Action.

Contacting Baby Milk Action

Feel free to contact us for help in ordering or for information on the status of your order. If you are enquiring about an order it will be useful if you can quote the order reference.

You can use the contact form on this website or send an e-mail to

You can telephone us on 01223 464420 (within the UK) or +44 1223 464420 (outside the UK). Normal telephone rates apply. Calls may be made between 10 a.m and 6 p.m. UK time, Monday to Friday.

Our fax number is 01223 464417 (within the UK) or +44 1223 464417 (outside the UK). Normal telephone rates apply.

Baby Milk Action's address is 34 Trumpington Street, Cambridge, CB2 1QY, UK.

Registration and VAT Number

We are registered in England and Wales, No. 1924050. Our registered address is as above.

Our Value-Added Tax number is: 599 5547 63


Baby Milk Action guarantees to replace any goods damaged in transit, but shall not be liable for incidental or consequential damages, including but not limited to lost profits or other economic or commercial losses. This guarantee does not affect your statutory rights.

Returns Policy

If for any reason you are not completely delighted with your purchase you may return it in the same condition you received it within 30 days for a full refund or exchange. Clothing must be returned un-worn. The cost of return Postage & Packing is the responsibility of the customer.

This returns policy does not apply to downloads. If you have any problems with downloading or using your download, contact Baby Milk Action.

Privacy Policy

If you place an order, you have given us your email, telephone and address contact details and your credit card details. This will enable us to process your order. Details will only be passed to organisations (such as the bank and the post office) where necessary for us to collect payment or to arrange delivery of your goods (see the section on security).

If you have requested your goods to be delivered to an address other than the card holder address we may use the contact details to perform a security check with the card holder. This is for your own security.

Your contact and order details will be stored on our databases, which are registered with the UK Data Protection Registrar. Your credit card details will not be stored on our database (see the section on security).

We will not distribute your contact details to any other organisation.

Please direct any queries regarding privacy to Mike Brady at Baby Milk Action (contact details given above).


Payment processing is provided by a third party. You can find out more by following the links you will find on the payment page.

When you enter sensitive information a secure connection is made to the payment processors server and your details are stored there. When you order items from us, we receive an e-mail informing us of your order and payment.

We will send a copy of the order we have received to you with your goods. Our copy is filed for the purpose of our accounts and our audit, which is a legal obligation.

If you have asked for goods to be sent to an address other than that of the card holder, we may contact the card holder to confirm the order for your own security.

If you fax, mail or telephone we will record the relevant card and transaction details on a transaction slip which will be presented to our bank. You will receive a copy of the slip and we will file our own copies for our accounts and audit.


Please direct any complaints to (or use the contact details given above). We aim to respond to all complaints within five working days.

UK Law applies

Baby Milk Action's site and trading is subject to the laws and regulations of the United Kingdom.

More about Baby Milk Action

Contact address: 34 Trumpington Street,
CB2 1QY,
Contact telephone: 01223 464420
Contact fax: 01223 464417
Contact email:
Contact person: Mike Brady

Please visit the 'Read Me' document for terms and conditions.

Profits from sales fund Baby Milk Action's work to protect infant health around the world.


Baby Milk Action, 34 Trumpington Street, Cambridge,
CB2 1QY, United Kingdom. Tel: +44 1223 464420
Registered in England and Wales, No: 1924050.
Registered address as above. Vat No: 599 5547 63