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Monitoring kit and corporate-free materials

Baby Milk Action monitoring kit

Contact us with your ideas for materials you would like us to produce as alternatives to baby milk company giveaways - and see our new no to sponsorship mugs.

Monitoring kit

Baby Milk Action's monitoring kit is for anyone keen to hold baby food companies to account in the UK.

It contains a range of resources explaining the UK rules and UN marketing standards. It includes quick reference cards to carry with you with details of how to report violations.

Kit image

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The kit contains the following items:

  • Spot it - report it card (one laminated card and three unlaminated, with key points of the formula marketing rules on one side and how to report violations on the other - with instructions on how to take a picture with a smartphone and send it immediately to Baby Milk Action)

  • Baby Milk Action's quick guide to the breastmilk substitutes marketing standards (double-sided A4 sheet).

  • Analysis of a violation (A5 sheet for communicating how formula advertising is misleading).

  • Where to find information on infant formula - (leaflet with selected sources recommended by Baby Milk Action).

  • Look What They're Doing in the UK 2013 monitoring report (8-page A4 size - also available for download).

  • Nestlé formula labels (A4 poster - now Nestlé is pushing the SMA brand of formula in the UK, a reminder of how it breaks its promises to market formula responsibly around the world).

  • Supplied in a folder with a selection of Baby Milk Action leaflets.

Order Protecting Infant Health - the Health Workers Guide to the Code at the same time using the option below and save money.

£6.00 (£12.00 with Protecting Infant Health included - saving £1.00)

UK postage and packing included.
£4.00 will be added for delivery outside the UK.

Monitoring kit only.

Number of kits

Monitoring kit with Protecting Infant Health.

Number of kits



Baby Milk Action, 34 Trumpington Street, Cambridge,
CB2 1QY, United Kingdom. Tel: +44 1223 464420
Registered in England and Wales, No: 1924050.
Registered address as above. Vat No: 599 5547 63