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Infant Formula Explained DVD

IFE DVD

Click here for further information, to view clips and to leave feedback.

The DVD is available with four types of public performance licence for a one-off payment:

If in doubt about the type of licence you require, please contact Baby Milk Action.

It is possible to upgrade an existing licence.

The films for parents and carers are also available in an iPhone app - click here to access the app store.

Special offer

The licenses are now being offered at a special price until a new edition is released in 2014.

Anyone owning a license when the new edition is released will receive a discount on the new edition.

The new edition will reflect changes currently being introduced in the UK regulations that will allow infant formula based on goat's milk to be sold from some time in 2014.

Purchase order form

Click here to download a purchase order form to send to Baby Milk Action or your purchasing department (please let us know if we can improve this form).

Note: we cannot invoice for the individual licence category.

DVD contents

Infant Formula Explained has been produced by MarkIT Television and Baby Milk Action on behalf of the Baby Feeding Law Group (BFLG). It features interviews with: Dr. Wendy Jones (Pharmacist), Dr. Colin Michie (RCPCH), Gabrielle Palmer (Nutritionist), Gillian Weaver (UKAMB), Mike Brady (BFLG), Rosie Dodds (NCT), Vicky Carne (MIDIRS), Shel Banks (IFIT), Liz Schofield (Midwife).

In the main 25-minute programme, the experts explain about formula to give health workers the information and the confidence they need to answer questions from parents and carers.

A shorter 7-minute programme is for use with parents and carers who have decided to formula feed (and health workers with less time available).

There is also a 10-minute film on how to make up powdered formula in line with World Health Organisation guidance to reduce the risks from possible contamination with harmful bacteria.

The DVD comes with a public-performance licence allowing it to be used with groups of health workers and for health workers to use with parents and carers who have decided to use formula.

The DVD is suitable for use in UNICEF Baby Friendly Initiative accredited hospitals.

There are three licence categories depending on where the DVD is to be used. This is a one-off payment for each DVD. Part of this income goes towards Baby Milk Action's work in support of BFLG.


Primary Care Trusts, libraries and health units (multiple-facility licence)

DVD with public performance licence for use in all facilities within the usual remit of the purchasing organisation.

The DVD must not be copied and the films must not be distributed electronically in whole or in part (an intranet licence is available - see below).

The DVD is available in PAL format for the UK and NTSC format for some other countries.

If you would like your organisation to be invoiced for the DVD and licence, indicate you are paying by cheque when you come to the checkout and provide any additional instructions about sending the invoice in the comments box.

Normal price: £234.00 (£195 + VAT in the UK)

Discount price: £100.00 (inc. VAT, refunded when buying the next edition with a full-price licence)

Includes Postage and Packing.

DVDs

Add other MarkIt Television DVDs with the same type of licence

DVDs

 


Hospitals, children's centres, universities (single-facility licence)

DVD with public performance licence for use in the purchasing facility.

The DVD must not be copied and the films must not be distributed electronically in whole or in part (an intranet licence is available - see below).

If a DVD purchased with this licence is used in a facility other than that making the purchase, an additional payment to upgrade the licence to the above multiple-facility licence will immediately become due. To upgrade an existing licence - click here.

The DVD is available in PAL format for the UK and NTSC format for some other countries.

If you would like your organisation to be invoiced for the DVD and licence, indicate you are paying by cheque when you come to the checkout and provide any additional instructions about sending the invoice in the comments box.

We reserve the right to request a licence upgrade payment or cancel the order and issue a refund if we believe a multiple-facility licence is more appropriate.

Normal price: £114.00 (£95 + VAT in the UK)

Discount price: £50.00 (inc. VAT, refunded when buying the next edition with a full-price licence)

Includes Postage and Packing.

DVDs


Individuals (named-person licence for use outside facilities)

DVD with public performance licence for use by the purchaser only, outside of health facilities, educational establishments and other facilities. The DVD must not be copied and the films must not be distributed electronically in whole or in part (an intranet licence is available - see below).

This licence is being offered to make the DVD available to mother-support group leaders and infant feeding consultants working outside of health facilities, educational establishments and other facilities. If a DVD purchased with this licence is used in these or other facilities, an additional payment to upgrade the licence to one of the above types will immediately become due. To upgrade an existing licence - click here.

Note: With this licence, receipts will only be issued in the name of the specific individual who is licensed to use the DVD. If an invoice/receipt is required in the name of an organisation, one of the above licences must be purchased.

Important: When you come to the checkout, please indicate your occupation and where you will be using the DVD in the "What prompted you to come to our shop today?" box. We reserve the right to request a licence upgrade payment or cancel the order and issue a refund if we believe a multiple-facility licence is more appropriate.

The DVD is available in PAL format for the UK and NTSC format for some other countries.

Normal price: £54.00 (£45 + VAT in the UK)

Discount price: £25.00 (inc. VAT, refunded when buying the next edition with a full-price licence)

Includes UK Postage and Packing.
Delivery outside the UK is £6.00 extra.

DVDs


Intranets

The films can also be licensed for use on intranets. Complete the form on the Baby Feeding Law Group website for a quote - click here.

Baby Milk Action, 34 Trumpington Street, Cambridge,
CB2 1QY, United Kingdom. Tel: +44 1223 464420
Registered in England and Wales, No: 1924050.
Registered address as above. Vat No: 599 5547 63