Tops for Education
Updated: 21 June 2007
As an incentive for
a school to promote Nestlé's cereals to children, Nestlé
offers the school cash for every box top it collects as a proof
of purchase. As well as trying to increase sales, Nestlé
is attempting to undermine support for the boycott and present
itself as a caring company.
But if Nestlé
really did care for children, it would stop its aggressive marketing
of baby foods. And it would stop promoting unhealthy cereals
much of its Shredded Wheat product, even advertising it saying:
"You'd never add salt. Neither would we."
according to The
Food Commission Nestlé's other cereals have high
levels of added salt (including Golden Nuggets, Clusters, Shreddies,
Cookie Crisp, Cinnamon Grahams, Cheerios, Monsters inc and Golden
Grahams). Nestlé has also been criticised over the high
Parents' Jury website to support the campaign for legislation
to stop companies promoting unhealthy food to children.
from students and parents, many schools have refused to promote
Nestlé cereals, even writing to all parents explaining
why, so helping to publicise the boycott.
Schools which have
decided not to support the box top scheme following objections
Community Primary School, Cambridgeshire
Cary Primary School, Somerset
Hill School, New Malden
Primary School, High Wycombe
House Primary School, Sheffield
First School, Hertfordshire
Community Primary School/Ysgol Gynradd Llanidloes
C of E School, Lancashire
- Passmores School & Technology College, Harlow
Primary School, Peebles
Cuthbert's RC Primary School, Co Durham
Robert Hitcham's VA Primary School, Woodbridge
This is not a full
list. If your school has decided to have nothing to do with
the box-top scheme and you would like it added to this list
A suggested letter
to send to the Head Teacher if you wish to protest about involvement
in the box top scheme is given below, with some links to news
reports about the unhealthy nature of Nestlé's cereals.
You can download
leaflets about the boycott to include with your letter.
prefer a campaign pack with paper copies of useful articles
and some leaflets, see our on-line
parents are using imaginative ways to replace any money that
would have been generated by the box tops scheme. For example,
sending non-Nestlé box tops to the school with the money
saved. Alternatives cereals are often cheaper and many have
lower added salt and sugar (though first check the boycott
products page to see which supermarket brands are made by
generosity amounts to a penny per serving (much less than this
in practice as many box tops will not be redeemed), so you could
put by a penny each breakfast to send to the school, whether
it is cereal or something healthier.
here to download the suggested letter as a Word file or
cut and paste the text from below.
I wish to
register my opposition to the Nestlé box-top
the Nestlé boycott and I do not wish my child
to be encouraged to ask for Nestlé products.
Nestlé is the target of a boycott in 20 countries
because of its unethical and irresponsible marketing
of breastmilk substitutes.
to the United Nations Childrens Fund (UNICEF):
practices that undermine breastfeeding are potentially
hazardous wherever they are pursued: in the developing
world, WHO estimates that some 1.5 million children
die each year because they are not adequately breastfed.
These facts are not in dispute."
conducted by the International Baby Food Action Network
(IBFAN), published as the reports Breaking the Rules,
Stretching the Rules, shows Nestlé to be responsible
for more violations of the marketing requirements than
any other company. Nestlé is excluded from the
relevant ethical investment lists produced by FTSE4Good
because of these activities, which contribute to the
unnecessary death and suffering of infants.
making the required changes to its marketing policies
and practices, Nestlé embarks on public relations
exercises, attempting to improve its image. The box-top
scheme fits this pattern.
nature of Nestlé cereals is also a concern. Nestlé
makes much of its Shredded Wheat, even advertising it
claiming "Youd never add salt. Neither
would we." But most Nestlés cereals
do have high levels of added salt, according to Food
Standards Agency definitions. The sugar content has
also been criticised. It is not appropriate on health
grounds for the school to encourage children to consume
these products by promoting the box-top scheme.
information explains more. I hope the school will have
nothing to do with the scheme and will explain to students
and parents why not.
kid's aren't alright
- The Guardian 11 November 2003