Nestlé's aggressive marketing of breastmilk substitutes in Bulgaria 30th June 2000 (See the press release Bulgarian Nestlé boycott group aims to stem flood of baby milk promotion) This Bulgarian parenting magazine contains advertisements from several baby food companies exporting from the European Union. Article 5.1 of the International Code bans advertising and other forms of promotion of breastmilk substitutes to the general public.   This advertisement for Nestlé Nan 1 infant formula is headed "Is there a substitute for mother's milk" and appears in the parenting magazine 9 months (June 2000 - shown left). Click on the image to download a 300 pixels/inch jpeg for use at your own discretion. Click on the image to download a 300 pixels/inch jpeg for use at your own discretion. The advertisement shown above compares Nestlé Nan 1 infant formula to breastmilk and competing brands and suggests it is equivalent. The analysis is credited to Professor H. Mumguef, Scientific Consultant for Nestlé.     Click on the image to download a 300 pixels/inch jpeg for use at your own discretion. This advertisment from Parents Magazine (January 2000) promotes Nestlé's parents club Mother's Caress. It says: If you are expecting a baby of already have a baby up to one year old, please write to us. With our project Mother's Caress we want to help young mothers. We shall send you, free of charge, a series of materials with useful information for the growth of your baby and special gifts for all of you as well. It asks: When was your baby born or when is it due? Do you visit a mother consultation clinic and, if so, where? Direct and indirect contact with mothers is banned by Article 5.5 of the International Code.     Click on the image to download a 300 pixels/inch jpeg. Credit: Baby Milk Action. Dr. Roumjana Modeva and Mariela Todorova of Bulgarian NGO Women and Mothers Against Violence share concerns and ideas with Mike Brady of Baby Milk Action at a meeting in Sofia. "We know what Nestlé is up to because of the first-hand experiences of our colleagues overseas" - Mike Brady.     Women and Mothers Against Violence launched the Nestlé Boycott in Bulgaria on 12th August with a children's drawing competition. Dr. Roumjana Modeva and Mariela Todorova display some of the entries and hold the winning breastfeeding and boycott pictures. Click on the image to download a 300 pixels/inch jpeg. Credit: Baby Milk Action     Click on the image to download a 300 pixels/inch jpeg. Credit: Baby Milk Action The Bulgarian Parliament building. A key aim of the campaign is to support the Government in introducing legislation to regulate the marketing of baby foods. An increasing number of countries have introduced laws. Nestlé was recently fined for illegal labels in Costa Rica after repeated warnings.