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Nestlé appeal blocks publication of ASA report.

Baby Milk Action posted this quiz on the 22nd January 1999 in anticipation of a report from the Advertising Standards Authority (ASA) on Nestlé's claims. A Nestlé appeal has now blocked publication of the report. Click here for the ASA's explanation of what has happened.

Quiz: Who do you Believe?

Baby Milk Action is awaiting the ruling of the Advertising Standards Authority on an anti-boycott advertisement published by Nestlé in 1996.

Do you believe Nestlé when it claims to be ethical or do you find Baby Milk Action's evidence convincing?

Baby Milk Action complained that the following statements made by Nestlé in the advertisement are inaccurate and misleading.

  • "Even before the World Health Organisation International Code of Marketing of Breastmilk Substitutes was introduced in 1981, Nestlé marketed infant formula ethically and responsibly and has done so ever since."
  • "The Nestlé Charter concerns Nestlé's commitment to the WHO International Code in developing countries."
  • "Naturally they [Nestlé employees] do not provide free supplies [of baby milk] to hospitals for use with healthy infants."

Information in the Campaign for Ethical Marketing may help you to decide who is telling the truth.

The Advertising Standards Authority (ASA) will publish its ruling on 10th February 1999. Return to this web site then to find out if the ASA will uphold Baby Milk Action's complaints or support Nestlé's claims.


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