History of the campaign
Nestlé claims that
its founder, Henri Nestlé, invented the world's first artificial
infant food in 1867. By 1873, 500,000 boxes of Nestlé's
Milk Food were sold in Europe, the United States, Argentina, Mexico
and the Dutch East Indies. Markets expanded and other companies
saw an opportunity. In 1998 it was estimated that annual sales
of baby milk were worth US$ 8 billion.
- Cicely Williams presents
a talk on bottle-baby deaths and condensed milk to the Singapore
Rotary Club. Using the title Milk and Murder she said
that "misguided propaganda on infant feeding should
be punished as the most criminal form of sedition, and that
those deaths should be regarded as murder."
- Dr. Derrick Jelliffe coins
the term "commerciogenic malnutrition" to describe
the impact of industry marketing practices on infant health.
- The UN Protein-Calorie
Advisory Group (PAG) raises concern about industry practices.
- International Organisation
of Consumers Unions (IOCU) submits a draft code of practice
on the advertising of infant foods to FAO/WHO Codex Alimentarius
- New Internationalist magazine
has cover story on The Baby Food Tragedy which calls
for an action campaign to halt unethical promotion of baby milks.
- The UN PAG states that
promotion to mothers in hospital immediately after birth is
- War on Want publishes
The Baby Killer, a report on infant malnutrition and
the promotion of artificial feeding in the Third World.
- Bern Third World Action
Group (AgDW) translates The Baby Killer and publishes
it in Switzerland with the title Nestlé tötet
Babies (Nestlé Kills Babies). Nestlé sues
AgDW for libel.
- First hearing in the Nestlé
- International Council
of Infant Food Industries (ICIFI) formed. Cow & Gate, Dumex,
Meiji, Morinaga, Nestlé, Snow Brand, Wakado and Wyeth
- The US Sisters of the
Precious Blood file shareholder action against Bristol-Myers
regarding the threat to infant health caused by the company's
promotion of baby milks.
- The judgement in the Nestlé
lawsuit finds AgDW guilty of libel for the title only. AgDW
is given a token fine and Nestlé is warned to change
its marketing practices.
- Papua New Guinea bans
advertisements for feeding bottles and puts bottles and teats
- The Nestlé boycott
is launched in the US by INFACT (Infant Formula Action
Coalition) to protest against Nestlé's unethical marketing.
- Nestlé boycott
spreads to Australia, Canada and New Zealand.
- Bristol-Myers settles
lawsuit with the Sisters of the Precious Blood out of court
and agrees to halt all direct consumer advertising of baby milks
and to end promotion to mothers by the use of company representatives
acting as mothercraft nurses.
- US Senate Hearings held
by Senator Edward Kennedy on the inappropriate marketing of
baby milks in developing countries.
- Nestlé issues what
is to be the first of many policy statements which do little
to address the genuine concerns of its critics. Nestlé
uses the statements to try and improve its public image.
- WHO/UNICEF host an international
meeting on infant and young child feeding. The meeting, which
includes representatives of governments, health organisations,
companies and campaigning groups, calls for the development
of an international code of marketing, as well as action on
other fronts to improve infant and young child feeding practices.
- The International Baby
Food Action Network (IBFAN) is formed by six of the campaigning
groups at the meeting. IBFAN starts to grow as other groups
are recruited or formed.
- In testimony at a US Senate
Hearing, Nestlé and three US companies admit that they
do not intend to abide by WHO's interpretation of the recommendations
of the 1979 WHO/UNICEF meeting.
- The 33rd World Health
Assembly adopts recommendations of the 1979 WHO/UNICEF meeting
and charges these bodies with drafting a code and conducting
- Nestlé boycott
launched in the UK.
- Nestlé boycott
launched in Sweden and West Germany.
- Writing as President of
ICIFI, Nestlé Vice President, Ernest Saunders describes
the draft marketing code as unacceptable, restrictive, irrelevant
- IBFAN meets in Geneva
and resolves to campaign for the implementation of the marketing
code and to monitor the industry. Breaking the Rules
reports are published at intervals over the coming years.
- The 34th World Health
Assembly (WHA) adopts Resolution WHA34.22 which includes the
International Code of Marketing
of Breast-milk Substitutes as a "minimum requirement"
to be adopted "in its entirety." WHA calls
on the WHO Director General to make a report in even years.
118 nations vote in favour with only the US voting against.
- European Parliament votes
for the preparation of a Directive based on the International
- Peru becomes the first
country to adopt the International Code as national legislation.
- The 35th World Health
Assembly recalls that the International Code is a "minimum
requirement" to be implemented "in its entirety"
and urges Member States to give it renewed attention.
- The European Commission
(EC) begins work on a draft directive looking to a draft code
of practice prepared by IDACE (Association of Dietetic Food
Industries of the EEC) rather than the International Code.
- Nestlé Infant Formula
Audit Commission (NIFAC) set up to monitor Nestlé's marketing
practices using Nestlé's guidelines rather than the Code.
Former US Secretary of State, Edmund Muskie, is chair.
- The Nestlé boycott
is launched in France.
- European Parliament again
passes a strongly worded resolution in favour of the International
- Nestlé boycott
spreads to Finland and Norway bringing the total
to 10 countries. Boycott in North America intensifies.
- January Nestlé
agrees to implement the International Code in developing
February Boycott groups agree to suspend the boycott
for six months to allow Nestlé time to put its promises
October Nestlé boycott is suspended. Monitoring
has shown that Nestlé has stopped some of its more blatant
malpractice and top management undertakes to resolve other concerns
including applying the International Code in Europe and
abiding by WHO policy on free and low-cost supplies.
- The Association of Infant
Food Manufacturers (IFM) is formed, replacing ICIFI.
- The 37th World Health
Assembly renews its call for implementation of the International
Code, a call which is repeated with every Resolution relating
to the Code. The WHA calls for an emphasis on using "foods
of local origin."
- IBFAN publishes first
edition of Protecting Infant Health (a health worker's
guide to the International Code); begins publishing Breastfeeding
Briefs (a summary of scientific literature on breastfeeding),
sets up the Code Documentation Centre in Penang, Malaysia (ICDC)
and launches workshops on the International Code in Africa.
begins code training
- The ACP (African, Caribbean
and Pacific) group of countries calls on EEC Member States to
implement the International Code in Europe.
- WHO/UNICEF Committee of
Experts calls for an end to free and low-cost supplies of baby
- European Parliament votes
again to include most of the provisions of the International
Code in a draft directive.
- The 39th World Health
Assembly adopts a resolution banning free and subsidized supplies
of breastmilk substitutes and states that the use of "so-called
'follow-up' milks is not necessary."
- European Commission submits
directive to the Council of Ministers. When it comes before
Parliament there is a sweeping majority vote to bring it further
in line with the International Code.
- IBFAN monitoring reveals
companies flooding health facilities with free and low-cost
supplies and violating other provisions of the International
- ICDC publishes the first
State of the Code by Country report. Seven countries
have implemented the Code as law.
- June The US IBFAN
group gives Nestlé and Wyeth/AHP (American Home Products)
until October to end free and low-cost supplies of baby milks
or it will call for consumer action.
- UK Government announces
a ban on free and low-cost supplies.
- October The US
IBFAN group launches boycott of Nestlé and AHP in the
US; the German group launches boycott of Nestlé
and publicity campaign against Milupa in Germany. Canada
joins the boycott of Nestlé.
- The 41st World Health
Assembly notes with concern "continuing decreasing breastfeeding
trends in many countries."
- Nestlé boycott
launched in Ireland, Finland, Mauritius,
Mexico, Norway, Sweden, and UK.
- IBFAN holds International
Forum in Manila to celebrate 10 years of IBFAN. Boycott launched
against Nestlé, Wyeth, Bristol Myers and Abbott-Ross
in the Philippines.
- The Convention on the
Rights of the Child is adopted by the United Nations.
on the Rights of the Child
- The 43rd World Health
Assembly notes that, in spite of its 1986 resolution, "free
or low-cost supplies continue to be available to hospitals and
- Following the UN Convention
for the Rights of the Child, the Innocenti Declaration,
signed by 32 countries, calls on all Governments to adopt the
International Code as a minimum requirement in its entirety
and to adopt imaginative maternity legislation by 1995. Heads
of state at the World Summit for Children endorse the Innocenti
- Nestlé boycott
launched in France.
- Nestlé boycott
launched in Australia and Switzerland.
- Although IBFAN has been
able to encourage some improvements, the finalised EC Directive
covering the marketing of infant formula and follow-up milks
in the Internal Market is weak.
- UNICEF and WHO launch
the Baby Friendly Hospital Initiative aimed at transforming
maternal and child health practices. They call on companies
to end free supplies of baby milk to hospitals and maternity
wards worldwide by the end of 1992.
- NIFAC commissions research
in Mexico which finds widespread distribution of free supplies
with a consequent detrimental effect on breastfeeding rates.
Nestlé closes NIFAC down with the majority of complaints
registered by IBFAN unanswered.
- UNICEF says in State
of the World's Children that reversing the decline in breastfeeding
could save 1.5 million lives every year.
- World Alliance for Breastfeeding
Action (WABA) formed to follow up targets of the Innocenti
- IBFAN lists 9 countries
with the International Code implemented as law and 28
with some provisions as law.
- The 45th World Health
Assembly calls on Member States to enact legislation to protect
the breastfeeding rights of working women.
- European Union Export
Directive adopted calling on EU-based companies to remove baby
pictures and use appropriate language on tins.
- India introduces the Infant
Milk Substitutes (IMS) Act.
- Nepal introduces the whole
of the International Code as law.
- Lawsuit filed against
Johnson & Johnson in India under the IMS Act after a complaint
by an Indian IBFAN group.
- Nestlé sues other
baby food companies in the US for agreeing to a ban on advertising
- Nestlé boycott
spreads to Italy, Luxembourg, Spain and
Turkey bringing the total number of countries to 18.
- Lawsuit filed against
Nestlé in India by an Indian IBFAN group.
- The 47th World Health
Assembly adopts a resolution calling for an end to free and
subsidized supplies in all parts of the health care system;
for care in accepting donations for emergency relief and for
complementary feeding to be introduced from about the 6th month.
For the first time the US supports a resolution which reaffirms
support for the International Code and subsequent, relevant
- IBFAN publishes Breaking
the Rules 1994, a result of monitoring in 62 countries.
- Implementation of the
1991 EC directive bans advertising in five European countries.
- Nestlé loses court
case against companies in the US which had adopted an advertising
ban, but the voluntary agreement has collapsed.
- IBFAN hosts national and
international meetings to discuss infant feeding and emergency
- IBFAN reports that 16
countries have introduced the International Code as law.
- In India, Johnson &
Johnson settle the action against them out of court. A second
separate action is brought against it and two other companies
by an Indian IBFAN group. J & J announces it will withdraw
from the Indian feeding bottle market.
- Nestlé issues a
Writ Petition against the Indian Government challenging the
provisions of the IMS Act under which it is being prosecuted.
- The 49th World Health
Assembly adopts a resolution calling for independent monitoring,
free from commercial influence; for measures to control marketing
of complementary foods and for health professionals to be wary
of accepting commercial sponsorship.
- The UK IBFAN group successfully
defends claims made in an advertisement promoting the Nestlé
boycott before the advertising regulatory authority.
- The European Commission
publishes a green paper on Commercial Communications in the
Internal Market which has important implications for national
bans on advertising infant formula.
- Threatened with court
action, Indian formula manufacturer Wockhardt apologises and
- The Interagency Group
on Breastfeeding Monitoring, a coalition of 27 UK church, academic
and development organisations, commissions research in Bangladesh,
Poland, South Africa and Thailand to investigate whether IBFAN's
monitoring is accurate. The resulting report, entitled Cracking
the Code, concludes that the International Code and
Resolutions are being violated by companies in a "systematic
rather than one-off manner." UNICEF states: "the
findings of IBFAN are clearly vindicated by this report."
Executive Director, Carol Bellamy, writes to Nestlé
Chief Executive Officer, Peter Brabeck-Letmathé, setting
out some of the areas where Nestlé's baby food marketing
policy conflicts with the International Code and Resolutions.
- IBFAN publishes its latest
monitoring report, Breaking the Rules, Stretching the Rules
1998, exposing current marketing malpractice.
- For the first time a Resolution
is not tabled at the World Health Assembly in a reporting year.
Instead, WHO proposes a series of meetings looking at "removing
obstacles to full implementation of the International Code of
Marketing of Breastmilk Substitutes and its subsequent resolutions
by all countries."
- IBFAN meets with WHO to
present its evidence of marketing malpractice and its proposals
for removing obstacles to implementation of the International
Code and Resolutions.
- IBFAN receives the prestigious
Right Livelihood Award "for its committed and effective
campaigning over nearly twenty years."
- IBFAN is twenty
years old. It has grown from 6 groups to over 150 in more than
- Twenty countries
have implemented all or nearly all of the provisions of the
International Code and Resolutions. A further 27 have
many provisions in law.
- The UK Adverstising
Standards Authority upholds all of Baby
Milk Action's complaints against a Nestlé anti-boycott
advertisement in which the company claimed to market infant
formula 'ethically and responsibly'.
- Nestlé distributes
a 183-page book of letters presented as 'official responses
of 54 governments' that Nestlé abides by the International
Code. The report is exposed
as dishonest and Nestlé has to apologise for misrepresenting
- Former Nestlé
Pakistan employee, Syed Aamar Raza, launches the report Milking
Profits in Germany, exposing with documentary evidence how
he was required to push breastmilk substitutes using tactics
including bribing of documents.
receives a shaming award from the UK Food Group for dangerous
labelling - its infant teas are promoted for use from as early
as one week of age.
- Nestlé Chief
Executive, Peter Brabeck-Letmathé, promises UK television
programme that labels will be in the appropriate language for
the country where they are sold by March 2000 - 19 years after
this was made a requirement in the Code - but
fails to deliver.
- The Eurodiet
conference in Crete supports the policy of promoting exclusive
breastfeeding for about 6 months in line with the 1994 World
Health Assembly Resolution.
- Patti Rundall, Policy
Director of Baby Milk Action, receives
the Order of the British Empire from Queen Elizabeth II
for 'services to infant nutrition.'
- The Baby Feeding
Law Group is formalised in the UK, bringing together health
worker organisations to campaign for the UK law to be brought
into line with the Code and Resolutions.
- Syed Aamar Raza
launches the Milking Profits report at the UK Parliament.
The weekend before, shots are fired at his house in Pakistan.
Nestlé refuses to condemn the attack and later claims
it never took place (click
here for photos). Syed Aamar Raza meets the Director General
of WHO and the Minister of Health of Pakistan at the World Health
- Nestlé commissions
an external audit into the activities of Nestlé Pakistan.
The auditors are told they cannot contact Syed Aamar Raza or
Non-Governmental Organisation which have been monitoring Nestlé
activities. Baby Milk Action writes to Nestlé and offers
to provide documentary evidence of malpractice to the auditors.
The offer is not passed on to the auditors.
is fined in Costa Rica for failing to change labels despite
becomes the 19th country to launch the Nestlé boycott.
- The European Parliament
Development and Cooperation Committee holds its first ever public
hearing on corporations on Nestlé. IBFAN presents
evidence from Pakistan. UNICEF's Legal Officer attends to provide
advice on interpretation of the marketing requirements. Nestlé
objects to the presence of IBFAN and UNICEF and refuses to send
a representative, instead sending the external auditor who cannot
respond to questions on Nestlé policy. The external audit
is exposed as a whitewash. A call is made for the European Commission
to review operation of its measures regulating the activities
of European-based companies in third countries to stop such
becomes the 20th country to join the Nestlé boycott,
the first in Africa.
- After consistently
refusing to even speak in public if Baby Milk Action is present,
Nestlé (UK) agrees to a debate at Cambridge University.
Students across the country have been targeting Nestlé
graduate recruitment events, refusing to give the company a
rejects a four-point plan aimed at saving infant lives and
ultimately ending the boycott as it refuses to accept the Code
and Resolutions are minimum requirements and apply to all countries
- though these
points have been made by UNICEF in writing to Nestlé
in the past.
- An expert consultation
systematically reviews 3,000 studies on duration of exclusive
breastfeeding and introduction of complementary foods and re-enforces
the '6 months' position taken by the World Health Assembly in
- The 54th World Health
Assembly adopts Resolution
54.2 re-stating the position of Resolution 47.5: "to
strengthen activities and develop new approaches to protect,
promote and support exclusive breastfeeding for six months as
a global public health recommendation... with continued breastfeeding
for up to two years of age or beyond." IBFAN
asks companies once again to change the age of use on their
complementary foods. Addressing the risk of transmission
of HIV through breastfeeding, the Resolution stresses the need
for risk assessment and the right ot mothers to make a decision
free from commercial influences.
- Pakistan introduces
legislation regulating the marketing of breastmilk substitutes,
though it has many weaknesses. Nestlé whistleblower Syed
Aamar Raza remains in hiding following threats in Pakistan.
- The 55th World Health
Assembly adopts Resolutions
55.25, incorporating the Global Strategy for Infant and
Young Child Feeding, calling for renewed action to implement
the Code and Resolutions.
- Save the Children
(UK) and the Ministry of Health Vietnam document widespread
violations in Vietnam. Companies named include: Abbott,
Dumex, Australia Milk, France Bebe Nutrition, Friesland, Heinz
(Camera feeding bottles), Mead Johnson, Meiji, Nestlé,
Nuk and Snow.
- The death of a 5-day-old
child in Belgium from meningitis linked to Enterobacter
Sakazakii contamination of powdered infant formula throws
the spotlight onto what emerges to be a known problem.
- The United Nations
Committee on the Rights of the Child calls
for the UK Government to implement the International Code
following a submission by UK IBFAN group, Baby Milk Action.
- Wyeth receives a
criminal conviction and fine for illegal advertising of its
SMA brand in the UK. The Judge describes Wyeth's actions as
a 'cynical and deliberate breach of the Regulations' and criticises
the UK director of being 'extra-ordinarily evasive throughout
- The UK Government
adopts a policy of promoting exclusive breastfeeding for 6 months
in line with Resolution 47.5 of 1994. Over 70 countries have
now introduced such policies.
- During national
demonstrations in the UK, which gain coverage on the national
radio news, Nestlé announces it has changed the age of
use on its complementary foods. Despite failing to do this for
9 years, Nestlé claims it is 'taking the initiative'.
Although monitors find the policy is not being implemented everywhere,
the move and calls on other companies to follow.
- IBFAN launches a
International Tools to Stop Corporate Malpractice - Does it
Work? examining through 7 case studies how efforts to reverse
the decline in breastfeeding have fared. Where independently
monitored and enforced legislation has been introduced, violations
are being stopped and breastfeeding rates increasing. Where
industry efforts to go the route of voluntary codes have succeeded
violations remain widespread.
the Rules, Stretching the Rules 2004,
monitoring results from 69 countries, published. Nestlé
is named as the worst of the baby food companies once again
with NUMICO (Nutricia, Milupa, Cow&Gate) as the second biggest
source of violations. State of the Code charts show that 60
countries now have all or many of the provisions of the Code
and Resolutions in legislation.
- Nestlé whistleblower,
Syed Aamar Raza, has still not been reunited with his wife and
two young children and both his parents have passed away while
he has been unable to return to Pakistan due to fears for his
safety. You can help www.supportaamirraza.org
- The 58th World Health Assembly adopts Resolution 58.32 addressing intrinsic contamination of powdered infant formula by Enterobacter sakazakii and other pathogens, nutrition and health claims and create conflicts of interests and calls on The Codex Alimentarius Commission to reflect WHO policy in its global standard setting, specifically the International Code and resolutions.
- Nestlé receives the Fairtrade mark for its Partners' Blend of coffee and uses it in an advertising campaign to counter criticism of its treatment of coffee farmers. The new brand involves just 0.1% of coffee farmers depedent on Nestlé. A survey of Baby Milk Action supporters finds the Fairtrade mark will be undermined by its award to Nestlé for so small a commitment.
- An event is held 15 years after the adoption of the Innocenti Declaration and the call for action on breastfeeding support and regulation of breastmilk substitutes is updated in a new declaration.
- WHO launches Child Growth Standards based on breastfed children. Previous charts had been based on formula-fed children and provided a distorted view of childhood development.
- The European Commission prepares a draft Directive on Infant Formula and Follow-on Formula, but does little to bring the previous directive into line with the Code and Resolutions. It is introduced despite opposition from some health bodies.
- Nestlé ends its sponsorship of the comedy awards at the Edinburgh Fringe Festival after several years of protests.
- The Pharmaceutical and Health Care Association of the Philippines (PHAP) unsuccessfully tries to block the new Revised Implementing Rules and Regulations (RIRR) applying to the Philippines National Milk Code. The US Chamber of Commerce threatens the Philippines government with disinvestment and the Supreme Court blocks the RIRR shortly afterwards.
- The Methodist Conference in the UK adopts texts acknowledging: "continuing concern with regard to some aspects of Nestlé's interpretation of the International Code, the implementation of company guidelines and the transparency of the procedures for monitoring compliance. These concerns may cause some through conscience to maintain a consumer boycott of Nestlé products." It suggests that buying shares in Nestlé could "influence change through engagement", stating "Many would consider that these two strategies [the boycott and engagement] have complementary objectives." Baby Milk Action warns that investing in Nestlé will be misrepresented as ending support for the boycott - and so it proves.
- The 59th World Health Assembly adopts Resolution 59.21 welcoming the "Call for Action made in the Innocenti Declaration 2005 on Infant and Young Child Feeding as a significant step towards achievement of the fourth Millennium Development Goal to reduce child mortality". It calls for renewed government commitment to implementing the International Code and Resolutions and the Baby Friendly Hospital Initiative, with government action and funding.
- 2 - 8 July: The first International Nestlé-Free Week is launched as a week for boycotters to do more to spread the word, and for non-boycotters to give it a go, at least for a week.
- Nestlé's Global Public Affairs Manager admits that Nestlé is "widely boycotted". A survey has found it to be one of the four most boycotted companies on the planet and the most boycotted in the UK.
- After an international campaign of solidarity, the Philippines Supreme Court rejects the industry argument that regulations implementing the Code and Resolutions are a "restraint on trade", stating: "The framers of the constitution were well aware that trade must be subjected to some form of regulation for the public good. Public interest must be upheld over business interests."
- IBFAN International Code Documentation Centre launches Breaking the Rules, Stretching the Rules 2007, with monitoring results from 67 countries.
- The UK Government introduces the Infant Formula and Follow-on Formula Regulations 2007. The Baby Feeding Law Group, consisting of leading health professional bodies and mother support groups had called for the law to be brought into line with the Code and Resolutions. The Government's own Scientific Advisory Committee on Nutrition calls for follow-on milks to be included in the ban on advertising and for health and nutrition claims to be prohibited. The Government instead follows the line of the industry in doing the minimum possible to regulate marketing.
- The Baby Feeding Law Group monitoring project prompts action in the UK to enforce previous legislation prohibiting all health and nutrition claims except for those on an approved list. "Closer to breastmilk" claims are removed from labels.
- Nestlé Children's Book Prize winner refuses to accept the prize money citing concerns about the company's baby food marketing practices. Nestlé ends its sponsorship of this Book Trust prize.
- In the UK, baby food companies launch a legal challenge against the weak Infant Formula and Follow-on Formula Regulations to delay key provisions coming into force until 2010. They are successful in delaying the labelling requirements (even though they were not complying with the regulations under the previous regulations), but were unsuccessful in delaying advertising restrictions.
- The UK Government introduces Guidance Notes to go alongside the Regulations. These contain some good provisions regarding labelling and point-of-sale presentation. Despite comments made in Parliament, they prove to be unenforceable and are disregarded by the enforcement authorities (Trading Standards and the Advertising Standards Authority).
- The UN Committee on the Rights of the Child report on the UK again calls for action. The Committee says"it is concerned that implementation of the International Code of Marketing of Breastmilk Substitutes continues to be inadequate and that aggressive promotion of breastmilk substitutes remains common." Accordingly, "The Committee recommends that the State party implement fully the International Code of Marketing of Breastmilk Substitutes."
- The 61st World Health Assembly adopts Resolution 61.20 calling for action on the Code and Resolutions, monitoring (with care regarding conflicts of interest), information and labelling regarding Enterobacter Sakazakii, and human donor milk banks.
- The ONE MILLION CAMPAIGN is launched.
- The International Code Documentation Centre issues an udpated State of the Code by Country for the World Health Assembly. Over 60 countries have legislation implementing many or most of the provisions of the Code and Resolutions. This no longer includes the countries of the European Union, as they have been downgraded for not keeping legislation updated in response to subsequent, relevant Resolutions.
- Nestlé is reported to the UN Global Compact office by Baby Milk Action and a coalition of other organisations for egregious violations of the Global Compact Principles and for bringing the initiative into disrepute.
- The UK introduces regulations allowing paid-for product placement in television programmes, but infant formula and follow-on formula are on the prohibited list of products.
- An Independent Review Panel (IRP) into the UK legislation acknowledges concerns raised by Trading Standards and other bodies over enforcing the measures and states there need to be "steps taken to address these." The IRP report records the concerns of LACORS, the umbrella body for Trading Standards: "One of the major problems for enforcement officers is the use of advertising and promotional material which blurs the distinction between follow-on formula and infant formula."
- The 63rd World Health Assembly adopts Resolution 63.23 again calling for action on the Code and Resolutions and for an "end inappropriate promotion of food for infants and young children and to ensure that nutrition and health claims shall not be permitted for foods for infants and young children, except where specifically provided for, in relevant Codex Alimentarius standards or national legislation."
- IBFAN International Code Documentation Centre publishes Breaking the Rules, Stretching the Rules 2010.
- The European Parliament votes to block the claim "DHA intake contributes to the normal visual development of infants up to 12 months of age". The claim was put forward by a formula company and approved by the European Food Safety Authority, based on company studies that contradicted other evidence. The size of the parliamentary majority is insufficient to stop the European Commission from adding the claim to an authorised list.
- FTSE, the stock exchange listing company, changes the criteria of its FTSE4Good ethical investment listing so that Nestlé can be added. FTSE Chief Executive justifies the change by stating: "In the infant food sector we were not able to engage the companies as they were all being excluded from the index." The inclusion leads to long-running boycott supporter, the UK United Reformed Church, to end its support for the campaign.
It is not yet over...