Thank you for your recent e-mail.
I would refer you to Article 4.2 of the WHO Code which states:
"Informational and educational materials, whether written, audio, or visual, dealing with the feeding of infants and intended to reach pregnant women and mothers of infants and young children, should include clear information on all the following points:
(a) The benefits and superiority of breast-feeding.
(b) Maternal nutrition, and the preparation for, and maintenance of, breast- feeding.
(c) The negative effect on breast-feeding of introducing partial bottle-feeding.
(d) The difficulty of reversing the decision not to breast-feed.
(e) Where needed, the proper use of infant formula, whether manufactured industrially or home-prepared.
When such materials contain information about the use of infant formula, they should include the social and financial implications of its use, the health hazards of inappropriate foods or feeding methods and, in particular, the health hazards of unnecessary or improper use of infant formula and other breast-milk substitutes. Such material should not use any pictures or text which may idealize the use of breast-milk substitutes."
[****Baby Milk Action comment: All very true, but Nestlé does not quote the relevant part of Article 4: "...Such equipment or materials may bear the donating companys name or logo, but should not refer to a proprietary product that is within the scope of this Code..." The fliers were for Lactogen formula, so if viewed as educational materials violate Article 4. Viewed as fliers for infant formula they violate Articles 5 and 6.***]
The campaign group Baby Milk Action has failed to refer to this article in the WHO Code which allows such information to be given by health professionals to mothers.
[****Baby Milk Action comment: Untrue. The action sheet directly refers to Article 4 and links to the full text. We did not quote the part Nestlé gives above, we quoted the relevant text that such materials cannot refer to products - notably Nestlé does not quote this part of the article.****]
Please see More detailed information can be found on www.babymilk.nestle.com and www.nestle.co.uk/ourResponsibility for an update on our position in the marketing of baby milk.
[****Baby Milk Action comment: The site is as misleading as Nestlé's response. See our briefing paper Nestlé's PR Machine Exposed and the Your Questions Answered section for some analysis.****]
Senior Policy Adviser