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Issue 30: December 2001 - Quiz Answers (in red)

Q1 All of the following except one may be found in artificial baby milk. Which is not?

a) tuna fish eye sockets
b) locust bean gum
C) ALPHALACTALBUMIN
d) genetically modified marine algae


Q2 Which artificial baby milk company is currently paying for research in the USA using trans-genic cows to produce milk with ‘human’ factors?

a) Nutricia
B) SMA / WYETH
c) Hipp
d) Heinz Farleys

Q3 Under which paragraph of the UK Law on marketing baby milks is it illegal to put a picture of an infant on a tin?

A) 13(2)
b) 15
c) 21(2)
d) 8(3)

Q4 A yellow chocolate duck constitutes “factual and scientific information” according to whom?

a) The World Health Organisation
B) SMA
c) Baby Milk Action
d) Trading Standards

Q5 SMA withdrew some batches of products earlier in the year due to incidences of botulism. Which company responded immediately by writing to health visitors telling them that its milks were made to the “highest possible level of safety”?

A) HEINZ/FARLEYS
b) Hipp
c) Cow and Gate
d) Wyeth/SMA

Q6 Mead Johnson claims that its milk Nutramigen can reduce crying time in colicy babies by 8 times. How many babies were in the study which apparently showed this?


A) 24
b) 240
c) 2400
d) 0

Q7 Which baby bottle manufacturer claims its bottle “reduces risk of middle ear infection, maintains vitamin C delivery” and “eliminates well known causes of colic”?

a) Maws
B) LINDAM (DR BROWN)
c) Avent
d) Heinz / Farleys

Q8 The toy sponge bricks, pictured below (given out by SMA at the Health Visitors’ Conference), are a violation of which articles of the International Code?

a) 4 & 5
B) 6 & 7
c) 7 & 8
d) 4 & 7

Q9 How much does it cost (milk and equipment only) to artificially feed a baby (in the UK) for one year from birth?

a) £4.40
b) £44
C) £440
d) nothing if you use tokens

Q10 The Sales Director of which company, when talking about how to maximise sales, said: “We suggest milk is merchandised on the left hand side of the fixture, followed closely by an early weaning block - jars and packet foods from 4 months - to stop mums drifting into home-made foods”? (Check Out, 1/9/97)

a) Heinz Farleys
b) Hipp
c) Boots
D) COW&GATE/MILUPA

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