Baby Milk Action - 15 February 2010

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Email update : 15 February 2010

Nestlé Fairtrade KitKat leaflet

Anyone who is a supporter of both Fair Trade and the Nestlé boycott, will be interested to know we have updated our '10 facts' leaflet to include information on Nestlé Fairtrade KitKat, which was officially launched last month.

Click here to see it.

Fairtrade Fortnight runs in the UK from 22 February to 7 March. If you are planning a stall or event, you might like to print off copies explaining why Nestlé Fairtrade KitKat has been added to the boycott list.

This involves just 1% of Nestlé's cocoa purchase - while it is criticised for failing to deliver on a promise to end on child slavery in the rest of its cocoa supply chain by 2006.

Nestlé is now advertising its Fairtrade KitKat to try to improve its image and undermine support for the boycott. According to Nestlé's Global Public Affairs Manager, Nestlé is 'widely boycotted'. The boycott will continue until Nestlé abides by the marketing requirements for baby milk adopted by the World Health Assembly. Click here for more on the boycott.

Baby Milk Action welcomes Product Placement ban on junk foods and baby milks

Baby Milk Action has been campaigning in the UK to stop baby food companies from being allowed to place products in television programmes as a form of advertising. The UK government was preparing to open the flood gates to this type of promotion.

We are relieved to report that product placement of junk foods, infant formula and follow-on formula will not be permitted on UK made TV programmes, but continue to campaign because placement of baby feeding equipment, such as bottles and teats and other products could be allowed.

Click here for our press release.

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We need your help

Nestlé is the target of a boycott because it is the worst of the baby food companies. According to reports, it is increasing efforts to try to improve its image by paying celebrities to make positive tweets on Twitter and recruiting PR experts to counter criticism in cyberspace.

As Nestlé spends millions, we have been hit by the recession as our supporters feel the pinch. So can you spare a few pounds to help us to continue our work, or become a member if you are not already?

In our view, Nestlé should abide by the baby food marketing requirements if it wants to improve its image.

For example, it should stop telling mothers its formula 'protects' their babies - they are more likely to become sick than breastfed babies and, in conditions of poverty, more likely to die.

Click here to send a message to Nestlé telling it to stop.

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