Nestlé has been marketing its baby foods aggressively in Pakistan for some time. With five and a half million babies born every year the potential profit is massive if it can only persuade mothers to artificially feed their children. Now the Government of Pakistan is on the verge of introducing a law which will prevent companies from promoting their products to mothers and allows only scientific and factual information to be provided to health workers. The draft law reflects the provisions of the International Code which was adopted by the World Health Assembly as a "minimum requirement" to be implemented in its "entirety" by Member States. Subsequent Resolutions of the World Health Assembly have clarified articles in the International Code in light of on-going scientific investigation and to address questions of interpretation. Nestlé, however, wrote to the Secretary of Health on 27th November 1997 to protest against the law, describing it as "impractical and not workable and therefore bereft of any support from... the industry." Nestlé argues against the ban on advertising and promotion contained in the law and does not agree that the body to be responsible for monitoring the law should be independent of industry. Nestlé also attacks other provisions relating to labelling, even though these reflect policies adopted by the World Health Assembly. All this goes against Nestlé's publicly stated commitment to support implementation of the International Code and Resolutions. Nestlé grumbles: "the Act appears to regard the industry...as potential criminals rather than partners in the promotion of better health and economic conditions for Pakistan." Write to Nestlé requesting that it explains why it is not honouring its stated commitment to support implementation of the International Codeand Resolutions.
Wyeth (SMA) attempts to take over from health professionals
Wyeth, a subsidiary of American Home Products, and manufacturer of the SMA range of baby milks, is seeking direct contact with mothers to promote its products. SMAâs round-the-clock telephone "Careline" is being widely promoted in the UK - in advertisements and booklets and on leaflets (see below) and product labels - in contravention of the UK Law and the International Code. Parents are also invited to send off for a magnet to stick onto their fridge so the telephone number is always at hand. Leaflets promoting the "Careline" have even been found in Kenya. The important requirement of Article 9.2 of the International Code that products should only be used on the advice of a health worker is undermined by SMAâs suggestion: "Or you can call us on the special Careline number." Write to Wyeth asking it to:
Wyeth (SMA) promotes genetically engineered soya to mothers
UK parents contacting the SMA "Careline" phone number are likely to be sent a misleading leaflet produced by Wyeth and entitled, ãSoya, Customer Information.ä The leaflet refers to soya based infant foods, but does not include the following information:
Wyeth is not permitted to seek direct or indirect contact with mothers of infants and young children (International Code Article 5.5) and is limited to providing scientific and factual information to health workers (Article 7.2). Educational materials are permitted if they do not refer to a proprietary product and have been requested by the health care system (Article 4.3), but they must include information on the superiority of breastfeeding and the hazards of artificial infant feeding (Article 4.2). Write to Wyeth asking it to withdraw this leaflet and abide by the International Code.
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