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Baby Milk Action

Email update 17 March 2017

Look What They're Doing in the UK 2017 - our new monitoring report

How marketing of feeding products for infants and young children in the UK breaks the rules.

We are posting profiles of the major formula, feeding bottle and teat companies and retailers online over the coming days.


Our monitoring evidence is to inform the Parliamentary debate on 24 March on better regulating the baby feeding industry.

As well as showing why the law needs to be strengthened, it highlights practices that we believe break the current law and could be stopped by enforcement action.

The report is already having an impact in changing practices.

The first formula company to profiled, Kendal Nutricare, promised on Monday to change the labels of its Kendamil formula and to drop claims of supposed health benefits, and said it had stopped targeting toddler groups. Details and full company statement with the report.

Follow us on Facebook and Twitter for news of when new profiles are added and action is taken by companies or enforcement officers.

The report can be found here:

Please do keep reporting cases of aggressive marketing to us - click here.

Contact your Member of Parliament before infant feeding debate on 24 March

Parliament is debating better marketing regulations on 24 March in the context of Alison Thewliss's Feeding Products for Babies and Children (Advertising and Promotion) Bill.

The introduction to our Look What They're Doing monitoring report explains why better regulations are needed, to protect breastfeeding and to protect babies fed on formula.

A table in the report sets out how the current law falls short of the International Code of Marketing of Breastmilk Substitutes and subsequent, relevant World Health Assembly Resolutions.

Download it here:

The industry is overwhelmingly opposed to the law being strengthened. Ask your Member of Parliament to support better regulations:

To help Baby Milk Action campaign, please consider joining if you are not already a member, make a donation or visit our online Virtual Shop (links on the right).

Tigers film in the USA and Brazil

Tigers is a film by Oscar-winning director Danis Tanovic based on the true story of a Nestlé baby milk salesman taking on the industry with the help of IBFAN (the International Baby Food Action Network) when he realises that babies are dying as a result of his work pressuring doctors to promote formula.

Tigers will be shown in North Carolina on 23 March, with special guest, Syed Aamir Raza, the real Nestle whistle blower whose story is told in the film.

The film is screening in Sao Paulo, Brazil, on 12 April.

Find out more at:

Sign up for our alerts on the Tigers page for news.

Contact us if you are interested in organising your own special event.

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