Email update : 11 January 2011
- Update 43 - latest newsletter online
- Delve into Nestlé's defence of its latest global baby milk marketing scam
- Mumsnet quizzes Baby Milk Action's Mike Brady
Update 43 - latest newsletter online
Click here to read Update 43 online or download it as a pdf.
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Delve into Nestlé's defence of its latest global baby milk marketing scam
Thousands of people have emailed Nestlé over its latest global baby milk marketing scam: Nestlé has added colourful logos claiming its formula 'protects' babies to labels in 120 countries.
In response to the campaign, Nestlé has finally admitted that adding ingredients highlighted in the 'protect' logos, such as DHA and ARA, to formula has 'no proven benefit'.
Nestlé is trying to justify continuing to use the logos despite this (and the fact that logos and idealising claims are prohibited by the international marketing standards). We are going to respond in detail - and we thought you might like to help investigate.
Take a look at our Crowdsourcing experiment:
For example, Nestlé cites an expert paper that recommends that DHA and ARA are added to formula. Locate the paper and you find it was funded by Martek Biosciences Corporation. Martek is the company that supplies DHA and ARA additives to the formula industry. Nestlé forgot to mention that relevant fact.
What else will you be able to find out?
We do need to keep up the pressure on Nestlé to abide by the marketing standards, so encourage people to send the company an email.
Mumsnet quizzes Baby Milk Action's Mike Brady
In December, users of the Mumsnet site were invited to put questions about Baby Milk Action's work to Campaigns and Networking Coordinator, Mike Brady.
Twenty questions were selected by Mumsnet, which you can find on our site with links to the answers:
You can follow the discussion on the Mumsnet site.
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