Email update : 10 October 2012

Get ready for International Nestlé-Free Week : 29 October - 4 November

Nestlé-Free Week is a time for supporters of the Nestlé boycott to do more to spread the word and for those who don't boycott to give it a go - at least for a week.

Nestlé executives continue to put company profits before the lives and well-being of babies as they push Nestlé breastmilk substitutes in ways that break internationally agreed marketing standards. The boycott gives executives a financial reason to think again and helps to force changes.

Help to spread the word, particularly during Nestlé-Free Week. Resources to help you:

• Facebook event - show your support by saying you are attending and invite your Facebook friends - click here.

On the Nestlé-Free Week page:
http://info.babymilkaction.org/nestlefreeweek

• A Nestlé-Free Zone poster to display in shops and workplaces.
• Put the Nestlé-Free Zone poster in your window during Halloween if this is marked in your country.
• Nestlé-Free labels for bags of candy during Halloween.
• Logos to mark you website or blog as a Nestlé-Free Zone.
• The Nestlé boycott product list and cards to share with friends and family.
• How to explain the boycott in 30 seconds. Post to discussion groups. Write to the media.
• The MyMeter iPhone app - a fun way to raise the boycott.
• Send a message to Nestlé telling it you will continue to boycott until it stops breaking the rules.

Also visit our online Virtual Shop for the Fight the Nestlé monster t-shirt and shopping bag and other resources:
http://archive.babymilkaction.org/shop

The boycott helps to save lives

The boycott is part of an integrated strategy that includes monitoring and reporting company malpractice and bringing in regulations to hold companies to account. But we need more support.

Right now Nestlé is leading efforts to replace the strong baby milk regulations achieved in the Philippines with a new weak law. We stopped the industry attack on the regulations in 2007 - we can do so again with your help. According to the Philippines Department of Health, the proposed new law: "aims to support multinational companies while damaging the Filipino society: families, the mothers and children."

Around the world Nestlé continues to claim its formula protects babies, when it well knows babies fed on formula are more likely to become sick than breastfed babies and, in conditions of poverty, are more likely to die. We have forced Nestlé to drop other claims - we can do so again with your help.

According to UNICEF "Improved breastfeeding practices and reduction of artificial feeding could save an estimated 1.5 million children a year."

Nestlé refuses to bring its instructions on how to prepare formula into line with World Health Organisation guidance, so endangering babies who have to be fed on formula. Nestlé reviewed all its labels once before when the media picked up on our campaign over it refusing to translate instructions into the correct language. Help us to make this year's Nestlé-Free Week the biggest so far so journalists will expose what Nestlé is doing.

Go to the Nestlé-Free Week page:
http://info.babymilkaction.org/nestlefreeweek

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