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Baby Milk Action

Email update: 28 September 2015

Nestlé's new low in the UK - street stall targeting mothers

Nestlé’s aggressive baby milk marketing practices are ever more obvious in the UK following its takeover of the SMA formula brand in 2012.

The latest example is Nestlé targeting the public with a stall at the Leicester Belgrave Mela Indian Bazaar on August Bank Holiday Monday (31 August 2015). Baby Milk Action helped local supporters to arrange a peaceful protest at Nestlé’s stall, leading to a report in the Leicester Mercury.

Nestlé gave out free samples of SMA toddler milk, directing parents to its “SMA Baby Club” website, where SMA infant formula and the full range of products is promoted.

Nestlé also promoted a “Nestlé Baby” website, with free samples of Cerelac cereal, offering parents the chance to win £250 if they sent their contact details to the company.

See our full report for details:

Let us know any other examples of aggressive marketing by Nestlé or other companies that concern you (we are sometimes slow to reply, but all information is appreciated and useful). Go to:

Sponsor Mike Brady's marathon run

Mike Brady, Baby Milk Action's Campaigns and Networking Coordinator, is running the Chester Marathon on 4 October.

This will be his first ever marathon!

Mike ran the Southport Half Marathon last year (right).

Mike running

You can sponsor him here:

Let us know if you would like to raise sponsorship money yourself - we can set up a donation page and provide you with leaflets to explain Baby Milk Action's work.

We also have special running vests available for sponsored runs. Contact us.

Tigers in Edinburgh - remembering the Perrier boycott and Tap Water Awards

There was a special preview of the forthcoming feature film Tigers in Scotland this month.

The Scottish premiere in Edinburgh was particularly special as it reunited Baby Milk Action with people who organised a boycott of the Nestlé Perrier Comedy Award at the Edinburgh Fringe in protest over Nestlé's baby milk marketing practices. A corporate-free alternative, the Tap Water Awards, was set up until Nestlé ended its involvement with the Fringe.

The Edinburgh Comedy Awards now take place without Nestlé's involvment.

We've posted a clip on youtube from the time of the Perrier campaign, including news reports, celebrity interviews and campaigners in action. See:

Sign up for alerts on where to seeTigers:

World Breastfeeding Trends initiative

A planning meeting took place in the UK today to begin assessing the state of breastfeeding protection, promotion and support. See:

This is using the World Breastfeeding Trends Initiative (WBTi) protocol, developed by the International Baby Food Action Network (IBFAN), led by the Breastfeeding Protection Network of India.

WBTi provides a score for a country based on its implementation of the Global Strategy for Infant and Young Child Feeding. The assessment process shows the gaps that need to be addressed.

While India is exemplary in many areas, it too has room for improvement. It was reported this week that India will be developing a national plan for breastfeeding after the National Steering Committee on Infant and Young Child Breastfeeding met for the first time in five years. See The Economic Times.

The UK does not have a national breastfeeding committee and the national infant feeding coordinator post was scrapped in 2010.

Further details on the process and how to be involved can be found on the WBTi page on the LCGB website:

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